The Membership Economy

Membership Economy coverIn today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution. In The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue, expert consultant Robbie Kellman Baxter shows how to turn ordinary customers into members for life. Whether you have a small business with limited resources, an established company using a traditional business model, or a hungry start-up that wants a bigger bang for its buck, this comprehensive guide provides a wealth of membership-building options to suit every need. Readers will discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom. When you join forces with your customers, membership has its rewards—for you, your company, and your continued success. (McGraw-Hill)