The Forever Transaction

Robbie Kellman BaxterBusiness strategy consultant and author of The Membership Economy, Robbie Kellman Baxter‘s The Forever Transaction: Rethinking your Business Model So Customers Never Want to Leave, going beyond the stories of subscription natives like Netflix, LinkedIn and Spotify to teach the full range of business models that companies can explore and apply, providing guidance on how to start, scale, and sustain long-term, disruption-proof customer relationships in a world of changing customer expectations, competitive conditions, and pushback from colleagues, in a very nice deal, again to Donya Dickerson at McGraw-Hill.