The Brand Called You

The Brand Called You coverSelf-published in 2005, personal branding consultant Peter Montoya‘s The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace is a step-by-step guide for professionals looking to develop a strong company brand. In its first edition, the book became an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan’s business bestseller list. Now revised and completely updated, this invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. Robert G. Allen and Mark Victor Hansen, coauthors of The One-Minute Millionaire say “Montoya’s Personal Branding ideas are going to change how business owners and professionals promote themselves.” (McGraw-Hill)