Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get.” In The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools — tools that take advantage of everyone’s innate ability to look, see, imagine, and show. Publishers Weekly says “Roam has developed a remarkably comprehensive system of ideas. Everything in the book is broken down into steps, providing the reader with ‘tools and rules’ to facilitate picture making. For forward-thinking management types, there is enough content in these pages to drive many a brainstorming session.” (Portfolio/Penguin)
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