The Membership Economy

Membership Economy coverIn today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution. In The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue, expert consultant Robbie Kellman Baxter shows how to turn ordinary customers into members for life. Whether you have a small business with limited resources, an established company using a traditional business model, or a hungry start-up that wants a bigger bang for its buck, this comprehensive guide provides a wealth of membership-building options to suit every need. Readers will discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom. When you join forces with your customers, membership has its rewards—for you, your company, and your continued success. (McGraw-Hill)

The Art of War Visualized

The Art of War Visualized coverIt’s the perfect meeting of minds. One, a general whose epigrammatic lessons on strategy offer timeless insight and wisdom. And the other, a visual thinker whose succinct diagrams and charts give readers a fresh way of looking at life’s challenges and opportunities. A Bronze Age/Information Age marriage of Sun Tzu and Jessica Hagy, The Art of War Visualized: The Sun Tzu Classic in Charts and Graphs is an inspired mash-up, a work that completely reenergizes the venerable classic and makes it accessible to a new generation of students, entrepreneurs, business leaders, artists, seekers, and lovers of games and game theory. For The Art of War Visualized, Hagy presents her vision in evocative ink-brush art and bold typography. The result is page after page in which each passage of the complete canonical text is visually interpreted in a singular diagram, chart, or other illustration—making the classic dazzlingly accessible for a new generation of readers. (Workman)