One of the world’s leading young economists Joshua Gans‘ Disruption, synthesizing Clayton Christensen’s legendary business theory with two decades of more recent research and insights to yield important new lessons for companies of every scale, showing how and why all incumbents are at risk of being disrupted and what they must do to shield themselves successfully, to Emily Taber at MIT Press.
Who hasn’t asked the question “How can I find and follow my true calling?” Elle Luna frames this moment as “standing at the crossroads of Should and Must.” “Should” is what we feel we ought to be doing, or what is expected of us. “Must” is the thing we dream of doing, our heart’s desire. And it was her own personal journey that inspired her to write a brief online manifesto that, in a few short months, touched hundreds of thousands of people. Now she expands her ideas into an inspirational, highly visual gift book, The Crossroads of Should and Must: Find and Follow Your Passion. (Workman)