CliffsNotes goes digital
Marketplace Radio, March 10, 2011
by Jennifer Collins
Kai Ryssdal: John Wiley and Sons reports profits today. The publisher behind the “For Dummies” books and Frommer’s travel guides did all right. Sales were up, as were profits.
Back in the day, you may well have used another Wiley publication to get you through a class or two. CliffsNotes, the study guides. CliffsNotes have been around since the 1950s, so Wiley’s looking for ways to put a new shine on the old brand.
Marketplace’s Jennifer Collins reports.