Seeking readers via ‘book trailer’ / Publisher tries out movie-style preview to market new title
San Francisco Chronicle, September 18, 2006
by Justin Berton
In his quest to bring literature to the masses, Jeffrey Lependorf turned to an unlikely ally: YouTube.
Lependorf, executive director of the Literary Ventures Fund in New York, recently invested $10,000 to help promote a French memoir on the verge of being published. Instead of the usual press releases or book tours, his money was used to create a short video about the book that was distributed on the popular online video site that attracts an estimated 20 million visitors per month.