Seeking readers via ‘book trailer’ / Publisher tries out movie-style preview to market new title
by Justin Berton
In his quest to bring literature to the masses, Jeffrey Lependorf turned to an unlikely ally: YouTube.
Lependorf, executive director of the Literary Ventures Fund in New York, recently invested $10,000 to help promote a French memoir on the verge of being published. Instead of the usual press releases or book tours, his money was used to create a short video about the book that was distributed on the popular online video site that attracts an estimated 20 million visitors per month.