Inside Steve’s Brain

Inside Steve's Brain, Expanded coverSteve Jobs is technology’s most famous CEO, the man who revolutionized computers in the 1970s and 80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). He’s also one of the most controversial CEOs in history, allegedly throwing epic tantrums, firing staff in elevators, and taking credit for other people’s achievements. Based on interviews with more Apple insiders than any previous author, Leander Kahney, former Wired News editor and the author of The Cult of Mac, has distilled the principles that guide Jobs and written the immediate New York Times bestseller Inside Steve’s Brain, explaining how Jobs launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands. USA Today called Inside Steve’s Brain “a rich, essential read for [fans] to get inside Jobs’ head and discover what makes Apple insanely great,” and picked it as one of the Best Business Books of 2008. This expanded edition includes a new chapter on Jobs’s very public health crisis and the debate about Apple’s future. (Portfolio/Penguin)