The Willpower Instinct

Kelly McGonigalStanford psychologist Kelly McGonigal, Ph.D.’s, The Willpower Instinct, based on her wildly popular course and Psychology Today blog of the same name, explaining the new science of self-control that is emerging from psychology, neuroscience, medicine and economics to shatter long-standing myths and help readers create environments that boost their willpower and master practical strategies for self-control without suffering, at auction in a significant deal to Rachel Holtzman at Avery/Penguin.