Secrets of the Moneylab

Kay-Yut ChenMarina KrakovskyHewlett-Packard economist Kay-Yut Chen and science journalist Marina Krakovsky‘s Secrets of the Moneylab: Lab-Tested Wisdom from the New Science of Business, with a foreword by Nobel Prize-winning economist George Akerlof, explaining the practical implications of behavioral economics and offering useful, real-world lessons such as how to deal with irrationality in ourselves and others, use incentives to manage risk and predict the unpredictable, and overcome all-or-nothing thinking, in a two-day auction to David Moldawer at Portfolio/Penguin.