From a Good Sales Call to a Great Sales Call

Leading sales consultant Richard Schroder‘s From a Good Sales Call to a Great Sales Call, with a foreword by Stephan Schiffman, presenting his innovative win/loss analysis and training program for salespeople to gather meaningful feedback and learn from lost opportunities so next time they close the sale, used by Fidelity, ADP, Schwab and many others, to Donya Dickerson at McGraw-Hill.