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Steve Jobs is technology's most famous CEO, the man who revolutionized computers in the 1970s and 80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). He's also one of the most controversial CEOs in history, allegedly throwing epic tantrums, firing staff in elevators, and taking credit for other people's achievements.
Based on interviews with more Apple insiders than any previous author, Leander Kahney, former Wired News editor and the author of The Cult of Mac, has distilled the principles that guide Jobs and written the New York Times bestseller Inside Steve's Brain, explaining how Jobs launches killer products, attracts fanatically loyal customers, and manages some of the world's most powerful brands. USA Today called Inside Steve's Brain "a rich, essential read for [fans] to get inside Jobs' head and discover what makes Apple insanely great," and picked it as one of the Best Business Books of 2008. This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future. (Portfolio/Penguin group)
Blank Spots on the Map is an exposé of an empire that continues to grow every year -- and which, officially, it isn't even there. It is the adventurous, insightful, and often chilling story of a young geographer’s road trip through the underworld of U.S. military and C.I.A. "black ops" sites, a shadow nation of state secrets: clandestine military bases, ultra-secret black sites, classified factories, hidden laboratories, and top-secret agencies making up what defense and intelligence insiders themselves call the "black world." Trevor Paglen is a scholar in geography, an artist and a provocateur. His impassioned, rigorous and relentless research into areas that officially don't exist leads him on a globe-trotting investigation into a vast, undemocratic and uncontrolled hidden empire. Traveling to the Middle East, Central America, and even around our nation's capital and its suburbs, he interviews the people who live on the edges of these blank spots. National Book Critics Circle Award Winner Rebecca Solnit says, "Some of the worst crimes in the American landscape are hiding in plain sight, and nobody has ever pursued them more thoroughly or explained them more chillingly and engagingly than Trevor Paglen. What he is doing is important, fascinating, and groundbreaking."(Dutton Books/Penguin Group)
Before the mid-seventeenth century, scholars generally agreed that it was impossible to predict something by calculating mathematical outcomes. One simply could not put a numerical value on the likelihood that a particular event would occur. Even the outcome of something as simple as a dice roll or the likelihood of showers instead of sunshine was thought to lie in the realm of pure, unknowable chance. The issue remained intractable until Blaise Pascal wrote to Pierre de Fermat in 1654, outlining a solution to the "unfinished game" problem: how do you divide the pot when players are forced to end a game of dice before someone has won? The idea turned out to be far more seminal than Pascal realized. From it, the two men developed the method known today as probability theory. In The Unfinished Game, acclaimed popular mathematics writer Keith Devlin, known to millions of NPR listeners as "The Math Guy" on NPR's Weekend Edition Saturday with Scott Simon, tells the story of this correspondence and its remarkable impact on the modern world: from insurance rates, to housing and job markets, to the safety of cars and planes, calculating probabilities allowed people, for the first time, to think rationally about how future events might unfold. (Basic Books/Perseus)
From organic groceries to fuel-efficient cars and toxicity-free dry cleaning, the opportunities to profit from a business that builds local communities, heals the environment, and feeds the growing green demand are almost endless. As an entrepreneur who has built several successful, eco-friendly businesses, Scott Cooney gives you expert advice and guidance on starting, building, and growing a green business--and then delivers a gold mine of business ideas for every kind of product and service. Build a Green Small Business also gives you: Green Entrepreneur Rules that will get you started on the right foot, marketing, advertising and networking techniques that build a loyal customer base, and lots of other valuable resources, including green franchises, contacts and web links for more information. Whether you're a novice or a veteran business developer, Scott points the way to productivity and profit strategies you can build into any small business model. (McGraw-Hill)
The Autobiographer's Handbook, edited by Jennifer Traig with an introduction by Dave Eggers, received this STARRED review in Publisher's Weekly: "Put out by 826 Valencia, the San Francisco-based nonprofit Eggers started to provide creative writing instruction for middle and high school students, this book presents straightforward, practical ideas and advice from a double-handful of contemporary writers. Edited by memoirist Traig (Devil in the Details), a longtime 826 Valencia tutor, it's comprised largely of excerpts from wide-ranging, insightful round-table discussions among nonfiction practitioners like Elizabeth Gilbert (Eat, Pray, Love), Nick Hornby (Housekeeping vs. the Dirt), Frank McCourt (Angela's Ashes) and Sarah Vowell (Assassination Vacation)... Besides lessons on celebrating the ordinary and the importance of humor, contributors also offer ways to push through the inevitable writer's block and handle miffed family and friends. Their guidance, complemented by writing exercises and work plans, should prove useful, informative and motivating for writers at just about any level." (Henry Holt).
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