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 They're on the shoulder of all military personnel: patches that symbolize what a soldier's unit does. But what happens if it's top secret? Shown here for the first time, I Could Tell You But Then You Would Have to be Destroyed by Me: Emblems from the Pentagon's Black World
showcases sixty patches that reveal a secret world of military imagery and jargon, where classified projects are known by peculiar names and illustrated with occult symbols and ridiculous cartoons. Although the actual projects represented here (such as the notorious Area 51) are classified, these patches -- which are worn by military units working on classified missions -- are precisely photographed, strangely hinting at a world about which little is known. Trevor Paglen is a geographer and an expert on clandestine military installations. He leads expeditions to the secret bases of the American West and is the author, with A.C. Thompson, of Torture Taxi: On the Trail of the CIA's Rendition Flights.
 Steve Jobs is technology's most famous CEO, the man who revolutionized computers in the 1970s and 80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). He's also one of the most controversial CEOs in history, allegedly throwing epic tantrums, firing staff in elevators, and taking credit for other people's achievements.
Based on interviews with more Apple insiders than any previous author, Leander Kahney, Wired News editor and the author of The Cult of Mac, has distilled the principles that guide Jobs and written the New York Times bestseller Inside Steve's Brain, explaining how he launches killer products, attracts fanatically loyal customers, and manages some of the world's most powerful brands. (Portfolio/Penguin)
 Jessica Hagy is a different kind of thinker. She has an astonishing talent for visualizing relationships, capturing in pictures what is difficult for most of us to express in words. At ThisIsIndexed.com, she posts charts, graphs, and Venn diagrams drawn on index cards that reveal in a simple and intuitive way the large and small truths of modern life. Praised throughout the blogosphere as "brilliant," "incredibly creative," and "comic genius," Jessica turns her incisive, deadpan sense of humor on everything from office politics to relationships to religion. With new material along with some of her greatest hits, this utterly unique book will thrill readers who demand humor that makes them both laugh and think. (Viking Studio/Penguin)
 Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get." In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools -- tools that take advantage of everyone's innate ability to look, see, imagine, and show. Publishers Weekly says "Roam has developed a remarkably comprehensive system of ideas. Everything in the book is broken down into steps, providing the reader with 'tools and rules' to facilitate picture making. For forward-thinking management types, there is enough content in these pages to drive many a brainstorming session." (Portfolio/Penguin)
 Developed by a problem-solving software engineer who was tired of diets that are too hard to stick with, The No-S Diet has attracted a passionate following online thanks to its elegant simplicity - and its results. Unlike fad diets based on gimmicks that lead to short-term weight-loss followed by backsliding and failure, The No-S Diet is a maintainable life plan that reminds us of the commonsense, conscious way we all know we should be eating. In this book software engineer Reinhard Engels and health and nutrition writer Ben Kallen offer readers the tips, tricks, techniques and testimonials they'll need to stick with No-S for life. (Perigee/Penguin)
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