The Membership Economy

Robbie Kellman BaxterBusiness strategy consultant Robbie Kellman Baxter‘s The Membership Economy: Moving Your Business Model From Ownership to Access, based on more than a decade advising major corporations including eBay/PayPal, Netflix, Oracle and many others on their subscription-based business models, offering specific frameworks and tactics to help reinvent any kind of business into one where customers are evangelists, revenues are predictable and smooth, and sales, retention and acquisition run on a virtuous cycle, in a nice deal to Donya Dickerson and Mary Glenn at McGraw-Hill.